Jake Trefethen

Managing Director

Managing Director, responsible for artificial intelligence strategy, digital transformation, and technology-driven growth initiatives. Jake has over 7 years of experience as a founder, product leader, and AI executive building and scaling technology platforms across e-commerce, retail, and financial services.

  • 7+ years of experience spanning artificial intelligence product development, e-commerce platform management, digital performance marketing, and startup leadership.
  • Managing Partner of Finetune, applying cutting-edge AI and large language model capabilities to build custom solutions that help businesses run leaner, move faster, and make better decisions.
  • Director of Artificial Intelligence at Public.com, overseeing all product and engineering efforts for Public's AI offerings, including AI-powered investment tools and large language model applications, with expertise in solution architecture and LLM implementation.
  • Chief Product Officer at Pier 1 (Retail Ecommerce Ventures), leading a 200+ person product organization and executing the digital transformation of major retail brands including Pier 1 Imports, Dressbarn, and RadioShack under a private equity e-commerce platform.
  • Co-Founder of Cord Digital, LLC, building and scaling a $100K+/month e-commerce and digital performance marketing agency from the ground up out of college, based in Scottsdale, Arizona.
  • BS, Computer Science, Portland State University; Computer Science Engineering, UC Santa Barbara.